Crufts – K9active Style

As K9active is growing so quickly we decided that our next natural step was to take our products to the biggest dog show in the UK, our first visit to Crufts, so we booked a stand at Crufts 2013. The weeks leading up to the show were hectic. We had many questions, would we take the right products, were we making the right decision at the best time and would the show be worth a ten hour round trip for our business?

Well I think that all of us within the K9active team would heartily agree that Crufts was a massive success, both for our business and for us as individuals and dog lovers.

The first thing that struck us was the faith and interest that many dog owners have in our products. We had interested customers at our stand who were not only from the UK but a lot further away. Dog owners from Norway, Spain, and Germany and even as far away as South Africa, Thailand and Japan visited us over the course of the show.

I have to say though that it is unsurprising that we received so much interest for we were lucky enough to be promoting, and selling, the most innovative and best quality dog care and training equipment. Plus our stand held a vast range of outdoor dog wear for the lifestyle of even the hardiest of walkers.

We had a thoroughly enjoyable time on our stand. A massive highlight was being able to put faces to names as many of our present customers visited us during the show. It was wonderful to see everyone who we had previously only communicated via email with. It was also great to hear how our products have helped our customers and their dogs. That type of feedback makes all the hard work worthwhile for us.




Joined by fantastic canine ambassadors from Ruff Wear who were more than happy to show off the boots and other products in use throughout, We were very lucky to share our stand with Heiko and Simba who together with Leon, Heiko’s other dog, have raised enough money to sponsor the purchase and training of an assistance dog puppy for the charity Dogs for the Disabled, an achievement indeed. Check out TravelDogs. We were also supported by Jacqueline and her dog Breeze, an established dog and handler search team, all the way from South East London Search and Rescue.


Emma and Skye joined us too; we were honoured by their presence. Emma, after volunteering at her local charity rescue centre Animal
Lifeline, will be hiking 177 miles over 12 days, in May 2013, through the Offa’s Dyke national trail with her fantastic dog Skye. 177 miles for Animal Lifeline.


Our final guest was Allana & Badger. In June 2013 Allana and her Alaskan Klee Kai buddy, Badger will be climbing the highest mountain in the British isle, Ben Nevis. All the money raised will go Allana & Badgers big Climb!
towards rescuing and re-homing Huskies, and bring to husky breeds.

Equipment which proved most popular were the Doog walkie Belt which has become increasingly popular for us with people who would like to ditch the bulging pockets or adapted bum bag on hikes and the Ruff Wear chain reaction collar, a half check, for safety on walks. Our roamer leash and web master harness were also good sellers.

Our Planet Dog toys were extremely well-liked, and why not for who can go to Crufts and not go home with a huge array of gifts for the canine of the house? Many dogs over the period of the show obtained an Orbee ball, Tuff tennis ball or Glow for Good ball from the K9active stand.

The other items that sold very well were the Kurgo Sky Box Booster, and a great mixture of car seat covers, for all dog owners need some muddy paw protection in their lives.

But enough about our stand, I’m certain that you would like to hear about the show itself. Well to sum it up Crufts is a dog lover’s paradise. The atmosphere is intoxicating and in all honestly you don’t even need to watch any of the classes to benefit from being there.

We were lucky enough to be near the discover dogs area of the show, which in itself is a fascinating world of unusual and more popular breeds. Proud dog owners showing their dogs off to keen prospective new owners. We managed to take turns exploring whilst the others manned our stand, but there is so much to do, see and even buy at Crufts I believe that we barely touched the tip of the iceberg regarding available experiences.

Something that hit us, as first time Crufts visitors was the size of the show itself. Rows and rows of stands selling everything from dog figurines, paintings and postcards to dog walking clothes and boots designed specifically for us with dogs. You can literally get lost in the marketplace area and despite the freezing conditions outside we were all warmed by the same interest inside, the love, mutual respect and in many cases certain obsession for our canine companions.

Crufts, for K9active, was a wonderful experience and we can’t wait until next year!